What Tide vs All Really Taught Me

Marketing and Integrity

I didn’t know it at the time but the world as I knew it ended that day. The day Tide Detergent dissed All Detergent. I was young, I must have been about 10 or 11 but I had grown up in an unusual household. I was watching something on TV and a new Tide commercial […]

WAIT – Why Am I Talking?

I was listening to Jody Underhill on one of the Traffic Geyser Main Street Marketing Fusion training videos and he used this wonderful acronym – WAIT. Why Am I Talking ? The truth is that we as humans generally love to talk about ourselves and this is The Curse of the Sales Process. And it doesn’t […]

Change Your Mind – it’s not that Hard!

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I was hangin’ out at Starbucks last Friday afternoon with my friend Rachell. We were gabbing about a lot of stuff and I don’t remember which of a dozen topics we were on when she said, “When life happens, I change my mind.”     Ohmigosh! Wait. What? Really? Yes, really. No. It’s not that […]

The X Factor

It Occured To Me… It Occurred to Me… What makes a great collaboration? At least to me in my world? Great Project + Great Client + X And X is intangible. Can’t plan it. Can’t design it. Can’t force it. X happens. What makes a great collaboration? At least to me in my world? Great […]