September 2, 2014

What Tide vs All Really Taught Me

Marketing and Integrity

A little thing. A big effect.

I didn’t know it at the time but the world as I knew it ended that day.

The day Tide Detergent dissed All Detergent.

I was young, I must have been about 10 or 11 but I had grown up in an unusual household. I was watching something on TV and a new Tide commercial came on. Instead of telling me how wonderful Tide was, the announcer told me how much better than All that Tide was.

Now, this may have been done before but not very often. You sold your stuff based on the strength of it’s features and benefits. You didn’t mention the competition much less say bad things about them.

It just wasn’t done.

Even at my young age I knew I didn’t like it. If felt wrong. I felt dirty.

Now we think nothing of the company that sells it’s wares by telling us how bad the competition is. Perhaps political campaigns are the most glaring examples but “everyone” is doing it. And we don’t notice it anymore.

And it still feels wrong.

And I still feel dirty.

Don’t do it.

Whatever your product or service is, sell it based on it’s value and based on yours.

Am I saying to ignore the competition? Yep.

If you truly have a good product or service then don’t worry about them. Just Do It! And let the marketplace decide.

What’s at stake?


If you have any questions or suggestions, please be sure to share them in the comments.

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WAIT – Why Am I Talking?

I was listening to Jody Underhill on one of the Traffic Geyser Main Street Marketing Fusion training videos and he used this wonderful acronym – WAIT.
The truth is that we as humans generally love to talk about ourselves and this is The Curse of the Sales Process.
And it doesn’t do too much for our other relationships either.


Change Your Mind – it’s not that Hard!

I was hangin’ out at Starbucks last Friday afternoon with my friend Rachell. We were gabbing about a lot of stuff and I don’t remember which of a dozen topics we were on when she said,

“When life happens, I change my mind.”







Yes, really.


It’s not that simple.

Oh, yes, it is.

We’ve heard it a lot, from Norman Vincent Peale to The Secret. When life hands you lemons, make lemonade.

It seems trite. It seems cliche.

It’s also true.

I recently had a personal experience where this really applies. I had tried to look at the situation from all possible angles, including trying to make lemonade (or at least wine out of sour grapes) but I wasn’t succeeding. Something about the way Rachell put it though, well, it changed my mind.


“When life happens, I change my mind.”

~Rachell Vaden – Coleman

Me too!

It’s All About Me, It’s Personal and Best is Best

I just read this great post – Resolved: Stop Blaming the Pancake over on 43 Folders and It Occurred To Me…
It’s All About Me.
On New Year’s Day 2009 I made the resolution to never make resolutions. I’ve stuck to it and wow! what a difference it has made in my life. I have been happier, had less stress and accomplished more.
That’s not to say I am blindly stumbling along in life either (see Don’t Waste Your Time With Goals) but I am doing what I love doing, when I want to do it. I am learning not to worry about what I can’t control and focus on the commitments I have made to myself.
This frame of mind change is a work in progress since for years I used New Year’s Eve and Day to write my vision for the year and plan goals in every area of my life (personal, family, professional and community). But all that did was stress me out over things I couldn’t control and depress me when I spent New Year’s Eve dwelling on all the things I wanted to happen and didn’t happen – blaming prospects who didn’t buy, kids who, oddly enough, had their own ideas on what makes them happy (go figure) and a host of other things that didn’t happen the way I wanted them to.
I took to heart the idea of commitments (again, see Don’t Wast your Time With Goals) and came up with 8 that really are important to me. I didn’t set out to make a certain number of them or to make ones in certain areas of my life. They are just 8 things that I commit to doing for myself. They don’t rely on anyone else doing anything. These are for me. Some are personal, some are professional and some family but – wow – blinding flash of the obvious!…
As I wrote that last sentence it occurred to me – they are all personal. They are all things that I want to do for me, myself and I. Whether they relate to my business, my health, my whatever – they are all personal. No one can do them for me, only I can do them. They are ultimately for me. They might influence someone else’s life in some way but I have no control over that; that’s up to them.
Meg Ryan’s character in “You’ve Got Mail” makes this point perfectly – at one point Tom Hank’s character says something like, it wasn’t personal, it was business. And she comes back and says “It was personal to me.” And then she goes on to say that shouldn’t everything be personal? Her point being that even in business matters, it’s all about people.
And it really is all about me and no, that’s not a selfish thing. It is self-ish. But since I’m the only thing in my life I can control – then yea, it’s all about me.
It’s personal.

P.S. The most important commitment I made to myself is To Do My Best. And then let it go. As that renowned philosopher, Hawkeye (from MASH fame) said, “Best is Best.” And that’s all there is, there ain’t no more.

The X Factor

It Occured To Me…

It Occurred to Me…
What makes a great collaboration?
At least to me in my world?
Great Project + Great Client + X
And X is intangible.
Can’t plan it. Can’t design it. Can’t force it.
X happens.

What makes a great collaboration?

At least to me in my world?

Great Project + Great Client + X

And X is intangible.

Can’t plan it. Can’t design it. Can’t force it.

X happens.