A few weeks ago, I wrote an article about Why a Blog Should be Your Marketing Cornerstone. Now that you understand why you need a blog, let’s talk How.
If you already have a blog set up and it’s not on WordPress, some of these resources will still be helpful. If you are using a different platform, should you change to WordPress? Possibly. If that is you, let me know in comments and we’ll explore it further.
But you want a website, not just a blog?
No worries! The versatility of WordPress allows you to have a traditional blog, a website with a blog, a single “sales page” website, an eCommerce site, a membership site or any combination of the above and more.
You can outsource all off this and I recommend it. But even if you do, you need to have a good overall understanding of what is happening. If you don’t, it will just lead to confusion and misunderstandings. And you’ll lose time and money, to boot.
With WordPress, you don’t need a webmaster. In fact, having a professional webmaster would be overkill. There is no coding that needs to be done. Or if you do want changes made to the code, this can be done in a one-time project by hiring a freelance WordPress developer.
What I do recommend is that you hire someone like me. (Or me. I’m not trying to promote my services here but hey, if you want to hire me, who am I to say no?) You need someone who is well versed in WordPress and in Internet Marketing. We don’t come cheap but we aren’t as expensive as professional webmasters.
If you enjoy the tech stuff and genuinely want to learn more then check out the resources below and go for it! Honestly, I never saw myself as a techy person but now that I have learned it, I enjoy it. It’s a nice change of pace. And it’s so exciting to see your site come alive. If you decide to give it a try and get stuck or have a question, just post it in the comments or contact me here and I’ll do what I can to help.
My Ultimate Guide to WordPress
Whether you decide to outsource this or do it yourself, here are articles, tools and resources you need to have a well-functioning and well-designed WordPress site.
As I was researching for this article I realized that I could either reinvent the wheel, or I could just list my favorite articles, tools, and resources and give you more complete information. So, here they are…
These articles promote StudioPress Themes but even if you use another theme provider, these articles have some good information on how to choose a theme.
If you choose to use a StudioPress Theme, then check out these videos:
Numbers 18 & 19 are about the Premise Landing Page Plugin, which I highly recommend. It not only guides you to easily set up landing pages, it also helps you with the copywriting if you choose to DIY that, too.
Traffic/Search Engine Optimization (SEO)
This article is about the Scribe SEO plugin from Copyblogger media. I highly recommend it, too. They just made some excellent upgrades and I believe it is a must have resource, whether you are an SEO newbie or an experienced SEO copywriter.
These articles are about hosting in general and Copyblogger’s Synthesis Hosting in particular. I use it on Our Special Families Village. I highly recommend it, especially if you expect a high volume of traffic or you will have a lot of audio and video content.
25. If you opt to use Synthesis, here is an excellent guide:
27. WP101 is a great site with easy to follow video training. The getting started videos are free. I highly recommend their Lifetime Membership, though. At this time it is only $36.00 and a great way to stay on top of upgrades to WordPress.
My favorite blogs about blogging and content marketing are copyblogger.com and problogger.net. Most of the articles above are from these sites. I recommend you subscribe to their email updates or add them to your favorite RSS Reader.
What did I miss? Have a question or need information that I didn’t cover? Let me know in the comments and I’ll get it for you.
In the interest of full disclosure: Please note that the links for Premise, Scribe, StudioPress, WP101, and Hostgator are affiliate links. I use them all and wouldn’t recommend them if I didn’t believe in them. If you have found this information helpful and choose to purchase any of these tools, I would appreciate it if you would use my affiliate links. For more on Affiliate Marketing, please see my article, All Affiliate Marketers are Liars. For more on the products, services and training I recommend, please see I Recommend…
Update: Make that 28 Must Haves! I just found this excellent article with important security information: Secure Your WordPress Blog Without Touching Any Code
If you have any questions or suggestions, please be sure to share them in the comments.
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